We’ve invested in research so you don’t have to. Every year, we commission mruk research to talk to over 1500 client marketers to find out which agencies they’d recommend and for what services. So you get no spin, just real agency recommendations by real clients.
Reviewing 800 agencies across all the core marketing disciplines – Brand strategy, Design, PR, Advertising, DM, Digital, Sales Promotion and media buying. From our initial list, around a quarter achieve recommended status.
These agencies are mainly selected on their ratings for account handling, creativity, strategic thinking, value for money and overall professionalism. Alongside this, we examine agency performance in various published award schemes including: The SWOT awards, The Roses, Scottish Design Awards, Scottish Advertising Awards, Marketing Society Excellence Awards and also follow the trade association awards (IPA, DMA, PRCA, IPR and ISP).
The result is that we see the bigger picture. We’re not influenced by size or money. Our research includes huge firms and small teams, and the only thing that matters is how good they are what they do. So with our comprehensive bank of knowledge, you don’t just get the obvious choices. You also get the hidden gems; those effective, highly recommended agencies you didn’t even know existed.
